More Than Half of Women Want ‘Green’ Beauty Products Now

Finally, studies to back up what I have been trying to educate everyone on all along!

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When it comes to unwanted, unregulated chemicals found in so many beauty products, 2016 has been the year of revolt: The Senate held its first hearing on a proposed law to improve cosmetics regulation, and sales of organic beauty products continue to climb. Now a survey has found that more than half of women over 35 — and a whopping 73 percent of millennial women — believe it’s important to buy all-natural cosmetics.

“This is now on people’s radars,” Kari Gran, commissioner of the Harris Poll survey and founder of an eponymous line of holistic cosmetics, tells Yahoo Beauty. “I think that when organic and green skin care came out, the [beauty] industry thought it was a fad. But the slow-food movement just built and built and built, and this now feels the same to me.”

Her second annual Green Beauty Barometer survey questioned 1,126 women across the country about their beauty consumer habits and desires. Among the notable findings are:

  • More than half of all women (55 percent) read product labels before making a purchase in order to avoid certain ingredients, including chemicals.

  • For products within the surveyed categories — skin care, hair care, makeup, sunscreen, fragrance, and nail care — more than one-third of women (35 percent) will spend more money on green beauty products over the next two years, compared to what they spend now.

  • Skin care products are the most in-demand all-natural products among all beauty categories.

  • Women with children in the home (69 percent) are more likely to value natural beauty products compared to women without children in the home (56 percent).

  • Gran, whose product line is free from the 1,300 chemicals barred from personal care products in Europe (as opposed to the mere 11 barred in the U.S.), finds the results encouraging. “The upside here is that consumers are much more educated than they used to be,” she says. “People are no longer buying in at face value. They are listening to their friends and reading blogs and labels.” She points to the Skin Deep ingredients database of the Environmental Working Group (EWG) as a particularly valuable reference.

The information above is great, comment below if you fall under those categories and these greener cleaner beauty products and cosmetics are important to you…

The downside, though, is how slow regulators and manufacturers have been about keeping up with consumer demand. The proposed law at the center at the aforementioned Senate hearing, for example, if passed, will be the first changes to the Federal Food, Drug, and Cosmetic Act since 1938. And because such regulations are so lacking, many of the key words used in the Green Beauty Barometer survey — including natural, green, and even organic — are utterly meaningless when slapped onto beauty product labels.

For 79 years we have been slathering ourselves with creams and using lipsticks and shampoo with questionable ingredients, it is no coincidence that the incidence of health issues such as cancer, allergies, reproductive issues, organ toxicity has risen exponentially over the years. How many of you find yourselves saying, “wow, 20 years ago you hardly heard of anyone having cancer and now every time you turn around you hear of someone else going through chemo.” It is not coincidence folks… it is likely that for every one of you who says “I have used such and such for 30 years and I’m healthy as a horse” there are 3 others suffering from the effects the ingredients of such product. 

But many consumers don’t know that. According to a recent survey by the EWG, the majority of Americans believe that at least some of the chemicals used in personal care products have been cleared for safety by the government when, in fact, there is barely any regulation of the industry. Another survey, this one conducted by both the Federal Trade Commission and the U.S. Department of Agriculture, found that many consumers mistakenly believe personal care products with organic claims meet government standards and that they contain only organic ingredients.

The term “natural” is similarly useless, Scott Faber, EWG’s vice president of government affairs, tells Yahoo Beauty. “When it comes to ‘natural cosmetics,’ the word natural means nonsense,” he says. “There is no definition for natural and no guarantee that so-called natural products are safer or better for the environment. It’s time for regulators to define natural in a way that protects consumers from misleading claims.”

Even with the push to educate people, you can only teach them what they want to be taught. I have learned that in this business. Our household went toxic free in 2013 and through this education, I have been able to impact the lives of many, but there are still countless others who have a rebuttal for every point made. 

Still, for the purposes of the Green Beauty Barometer survey, Gran says, natural is a word that at least conveys what consumers want, even if the facts behind its use on products are fuzzy. “It’s a word that everybody understands,” she says. “They think ‘good for you’ and ‘from the earth.’” The next step is to get those in the industry to agree.

I have issues with this last statement, as natural does indeed mean nothing… Chicken excrement is natural but that does not mean it is good for you! Rather than having warm and fuzzy feel good terms we need strong definitions and certifications like the ones that have already been created for Cruelty-Free products or Certified / USDA Organic (which is not the same as Organic), those are symbols that are recognizable and mean something. 

The next time you feel like you want to learn more about these types of VERY important and timely topics, please feel free to drop me a line and I will be happy to take you through the process. In the meantime do some homework. Go to EWG.org and research the products you have at home and see if they are the cause of that rash or your child’s asthma (insert any other issue) or if their ingredients are simply just dangerous in ways that do not manifest themselves outwardly.

Excerpts in grey and blue were written by Beth Greenfield
Senior Writer, Yahoo Beauty
As Published in their November 3, 2016 installment

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Claim your free gift today!

get-your-free-gift-today

I invite you to take a peek at the site and create a free account. Free does not mean without perks, actually when you visit- http://www.MyToxicFreeClub.com/ click on “sign in” on the right side of the page and then on “Create an Account on the left”. Once you register you will receive a voucher code good for a Free Gift ($49.95 value) and FREE shipping on your first order. You can use this code immediately or wait and use it later (code expires 365 days after initial registration).

Creating the account is free, it does not lock you into a buying club or force you to make monthly minimum purchases. It does create you a rewards account, (beyond the free shipping and gift with your first order), where you will collect points towards future purchases like many other reward programs companies such as Gilt, Gap, Banana Republic, Old Navy and Best Buy- to name a few.

Other perks of being a rewards member include:
Contests
Giveaways
storewide sales
and Latest news in healthy, organic and ToxicFree living right to your inbox

Those of you who know me, have seen my blog or posts know that I converted my home to a ToxicFree home a few years back. I have been using these fantastic, ToxicFree, Ecocert, USDA biobased, certified organic products and I wanted to share them with you. Once you visit our site you will see the array of products offered, which span from skincare, household, to nutrition. Whether you are curious, seriously searching or simply want to go back to basics and want to use cleaner/simpler products, we have a little bit of everything for everyone.

It is worth the visit and the research, especially if you have sensitive skin, have allergies, or are petrified of the mounting number of chemicals in most products offered today and their health risks. What are you waiting for? Click on http://www.MyToxicFreeClub.com and get your free gift from our friends at Go Beyond Natural.

Shoot me an email if you have any questions or need some help taking the guesswork out of ToxicFree!

Perla Middleton
Wellness Coach
perla.middleton@gmail.com

*if asked who referred you, simply use perla.middleton@gmail.com or the following referral code 17103812 on the registration form.

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Look who is in our ToxicFree® corner…

Tonight, we’re excited to share that we’ve joined forces with Rob Lowe to introduce his ToxicFree® PROFILE™ Men’s Skin Care Collection. PROFILE’s purpose is to offer high-performance grooming products for men that provide results you can feel and see. Rob believes every man should have access to what he needs to maximize his potential and put his best face forward!

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DID YOU KNOW:
•   Men’s skin is up to 30% thicker than women’s skin?
•   It contains testosterone, making it 20% oiler?
•   Men’s skin ages differently than women’s?

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PROFILE™ proprietary R3 and ToxicFree® formulas are designed with these specifics in mind using concentrated, natural ingredients, and no added water. Stay tuned to www.MyToxicFreeClub.com a GoBeyondNatural Affiliate to learn more!

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Shoot me any questions you may have.

Cheers!

Perla

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The most important thing you need to remember!

If I could impart on you the single most important piece of information regarding living a ToxicFree® lifestyle it is to fully understand the difference between Non-Toxic and ToxicFree®.

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Non-toxic” is a term unregulated by the government and the scientific community at large, and product companies often use it recklessly in marketing campaigns. In fact, an acute toxicity test known as the LD50 stipulates that only products that kill 51% or more of test subjects are labeled “toxic.” Many companies designate themselves as “non-toxic” if only 49% or less of said subjects perish from chemical exposure.

In complete contrast, Healthy Home Company products boast the ToxicFree® seal, which is only awarded to products containing ingredients that are proven to be 100% free of harmful chemicals, toxins and carcinogens!

Don’t let the marketing hoopla fool you or the pretty packaging either.  Just because it says Non-Toxic or natural it does not mean it is free of chemicals which will harm you in the long run.

So remember-

  • Toxic products kill 51% or more of their test subjects in trials
  • Non-Toxic kill 49% or less of their subjects in trials

Do you want to continue to be a lab rat and fall into the possible 51% or 49% of subjects? or do you want to rest assured that you are purchasing products which are proven to be 100% free of harmful ingredients? The choice is yours… Oh by the way we are cruelty free so we do not test on animals.  So look on your products and if the seal below is not on them you want to contact me so I can educate you on why you should make a switch.icon-toxic-free color

For a complete listing of our product certifications click click here.

Have a fantastic and ToxicFree® day!

Perla Middleton
Founding Member
Healthy Home Company

t: 404.507.6171 e: dnp1515@gmail.com |
w: www.MyToxicFreeClub.com
w: www.TakeTheToxicTest.com/502710

Phil. 4:13 “I can do all things through Christ who strengthens me.”
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We are VERY proud that Healthy Home products are now USDA Certified Biobased!

Healthy Home Products are USDA Certified Biobased

The USDA BioPreferred Program®

The Healthy Home Company is excited to announce it has received USDA Biobased Certification of its products. The USDA BioPreferred® program, of which the USDA Biobased Certification is a part, was created to promote the increased purchase and use of biobased products. The increased development, purchase, and use of biobased products reduces our Nation’s reliance on petroleum, increases the use of renewable agricultural resources and may contribute to reducing adverse environmental and health impacts. We are very proud to have passed their very stringent third party laboratory testing.

The USDA BioPreferred program is a very specific program and specific certification. Moving forward, when referencing or speaking about the Healthy Home brand personal care products, the following wording must be used in its entirety: “Healthy Home products are USDA Certified Biobased.” This certification is something we can all be very proud of.

As part of The Healthy Home Company’s participation in this program, all 12 of the Healthy Home brand personal care and household products were submitted to the USDA’s third-party review process, and the following Healthy Home products have already met the requirements to become USDA Biobased Certified:

  • Wash
  • Deodorant
  • Clean
  • Sunscreen
  • Shampoo
  • Lotion
  • Men’s 2 in 1
  • Strong

The remaining four products are up next and will be under review next week, and we are looking forward to adding additional products to our USDA Biobased Certified list.

What are Biobased Products?
Defined by the 2002 Farm Bill, biobased products are commercial or industrial products (other than food, feed or fuel) that are composed either entirely or significantly, of biological products, renewable agricultural materials (including plant, animal and marine materials) or forestry materials.

What Does It Mean to Be USDA Certified Biobased?
Biobased certification is based on a product’s biobased content only, as measured by a standard test method (ASTM D6866). The BioPreferred program encourages manufacturers to share, with the program and with customers, other product attributes such as life cycle analysis (LCA), environmental and human health effects, life-cycle costs, sustainability benefits, and performance.

USDA Certified Biobased Certification and Labeling
The BioPreferred Product Label Certification assures a consumer that a product of package contains a verified amount of renewable biological ingredients. These amounts are third-party certified and strictly monitored by USDA.

Want to learn more?

For more information about The USDA BioPreferred Program®, please contact us at info@healthyhomecompany.com

Perla​
Perla Middleton
Founding Member
Healthy Home Company

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LEARN TO LIVE TOXIC-FREE

Linda chae training

LEARN TO LIVE TOXIC-FREE

The leading authority in the field of ToxicFree personal care products and formulation, Linda Chaé, will be hosting a series of webinars designed to help you differentiate between good and dangerous ingredients included in the products you use everyday. 

Linda’s work represents the culmination of 38 years of research dedicated to creating safe products. If you’ve been struggling with questions like the difference between non-toxic and toxic-free, or what makes hand sanitizer so bad for you, make sure to mark your calendar for these hands-on teaching discussions

To access the webinar, click here.

Share with your friends and family on Facebook: http://on.fb.me/1wiN4nE

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If you love what you hear, visit www.MyToxicFreeClub.com to check out her fantastic line of products.  They have done wonders for my son, I can testify to that.

As always, have a blessed and ToxicFree day!

Perla
Perla Middleton
Founding Member
Healthy Home Company

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Watch out Orlando, here we come! See you TONIGHT…

Mark Your Calendar- We will be in Orlando TONIGHT ~Thursday, September 4th and we want to share our mission with you!

Join myself, Dom and the rest of the Healthy Home team us at the Super Open Teaching and Training Meeting at the Orlando World Center Marriott!

TODAY~ Thursday, September 4th at 7pm, doors open at 6pm.

Hosted by Brig Hart, Bill Glynn, the Core Four and the rest of the Healthy Home corporate team, this is the perfect opportunity to learn more about our company straight from those who created it! Find out why we are on a mission to make the home a healthier place to raise a family, how you can join our team and become a part of our toxic-free movement!

To RSVP, visit: http://bit.ly/SOTTM-090414

Open meeting Thursday 9.4

We will all be there to welcome you with open arms and share our passion for why we have taken this important step, to clean our homes and environments of harmful chemicals.  You have seen our posts and read our blog, now see us in person!

Be sure to follow the link above to register so we can save you a seat, see you TONIGHT!
 
PS. IF you are in any of these nearby cities,  this is for you too!
Orlando, FL
Winter Park, FL
Fairview Shores, FL
Azalea Park , FL
Holden Heights, FL
Conway , FL
Eatonville, FL
Richmond Heights, FL
Edgewood,  FL
Maitland, FL
Orlovista, FL
Goldenrod, FL
Pine Castle, Fl
Belle Isle, FL
Sky Lake, FL
Lockhart , FL
Fern Park, FL
Altamonte Springs, FL
Union Park, FL
Casselberry, FL
Taft, FL
Tangelo Park , FL
Forest City, FL
Gotha, FL
Longwood, FL
Ocoee, FL
 
Perla
 
Perla Middleton
Founding Member
Healthy Home Company
 

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