More Than Half of Women Want ‘Green’ Beauty Products Now

Finally, studies to back up what I have been trying to educate everyone on all along!

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When it comes to unwanted, unregulated chemicals found in so many beauty products, 2016 has been the year of revolt: The Senate held its first hearing on a proposed law to improve cosmetics regulation, and sales of organic beauty products continue to climb. Now a survey has found that more than half of women over 35 — and a whopping 73 percent of millennial women — believe it’s important to buy all-natural cosmetics.

“This is now on people’s radars,” Kari Gran, commissioner of the Harris Poll survey and founder of an eponymous line of holistic cosmetics, tells Yahoo Beauty. “I think that when organic and green skin care came out, the [beauty] industry thought it was a fad. But the slow-food movement just built and built and built, and this now feels the same to me.”

Her second annual Green Beauty Barometer survey questioned 1,126 women across the country about their beauty consumer habits and desires. Among the notable findings are:

  • More than half of all women (55 percent) read product labels before making a purchase in order to avoid certain ingredients, including chemicals.

  • For products within the surveyed categories — skin care, hair care, makeup, sunscreen, fragrance, and nail care — more than one-third of women (35 percent) will spend more money on green beauty products over the next two years, compared to what they spend now.

  • Skin care products are the most in-demand all-natural products among all beauty categories.

  • Women with children in the home (69 percent) are more likely to value natural beauty products compared to women without children in the home (56 percent).

  • Gran, whose product line is free from the 1,300 chemicals barred from personal care products in Europe (as opposed to the mere 11 barred in the U.S.), finds the results encouraging. “The upside here is that consumers are much more educated than they used to be,” she says. “People are no longer buying in at face value. They are listening to their friends and reading blogs and labels.” She points to the Skin Deep ingredients database of the Environmental Working Group (EWG) as a particularly valuable reference.

The information above is great, comment below if you fall under those categories and these greener cleaner beauty products and cosmetics are important to you…

The downside, though, is how slow regulators and manufacturers have been about keeping up with consumer demand. The proposed law at the center at the aforementioned Senate hearing, for example, if passed, will be the first changes to the Federal Food, Drug, and Cosmetic Act since 1938. And because such regulations are so lacking, many of the key words used in the Green Beauty Barometer survey — including natural, green, and even organic — are utterly meaningless when slapped onto beauty product labels.

For 79 years we have been slathering ourselves with creams and using lipsticks and shampoo with questionable ingredients, it is no coincidence that the incidence of health issues such as cancer, allergies, reproductive issues, organ toxicity has risen exponentially over the years. How many of you find yourselves saying, “wow, 20 years ago you hardly heard of anyone having cancer and now every time you turn around you hear of someone else going through chemo.” It is not coincidence folks… it is likely that for every one of you who says “I have used such and such for 30 years and I’m healthy as a horse” there are 3 others suffering from the effects the ingredients of such product. 

But many consumers don’t know that. According to a recent survey by the EWG, the majority of Americans believe that at least some of the chemicals used in personal care products have been cleared for safety by the government when, in fact, there is barely any regulation of the industry. Another survey, this one conducted by both the Federal Trade Commission and the U.S. Department of Agriculture, found that many consumers mistakenly believe personal care products with organic claims meet government standards and that they contain only organic ingredients.

The term “natural” is similarly useless, Scott Faber, EWG’s vice president of government affairs, tells Yahoo Beauty. “When it comes to ‘natural cosmetics,’ the word natural means nonsense,” he says. “There is no definition for natural and no guarantee that so-called natural products are safer or better for the environment. It’s time for regulators to define natural in a way that protects consumers from misleading claims.”

Even with the push to educate people, you can only teach them what they want to be taught. I have learned that in this business. Our household went toxic free in 2013 and through this education, I have been able to impact the lives of many, but there are still countless others who have a rebuttal for every point made. 

Still, for the purposes of the Green Beauty Barometer survey, Gran says, natural is a word that at least conveys what consumers want, even if the facts behind its use on products are fuzzy. “It’s a word that everybody understands,” she says. “They think ‘good for you’ and ‘from the earth.’” The next step is to get those in the industry to agree.

I have issues with this last statement, as natural does indeed mean nothing… Chicken excrement is natural but that does not mean it is good for you! Rather than having warm and fuzzy feel good terms we need strong definitions and certifications like the ones that have already been created for Cruelty-Free products or Certified / USDA Organic (which is not the same as Organic), those are symbols that are recognizable and mean something. 

The next time you feel like you want to learn more about these types of VERY important and timely topics, please feel free to drop me a line and I will be happy to take you through the process. In the meantime do some homework. Go to EWG.org and research the products you have at home and see if they are the cause of that rash or your child’s asthma (insert any other issue) or if their ingredients are simply just dangerous in ways that do not manifest themselves outwardly.

Excerpts in grey and blue were written by Beth Greenfield
Senior Writer, Yahoo Beauty
As Published in their November 3, 2016 installment

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Claim your free gift today!

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I invite you to take a peek at the site and create a free account. Free does not mean without perks, actually when you visit- http://www.MyToxicFreeClub.com/ click on “sign in” on the right side of the page and then on “Create an Account on the left”. Once you register you will receive a voucher code good for a Free Gift ($49.95 value) and FREE shipping on your first order. You can use this code immediately or wait and use it later (code expires 365 days after initial registration).

Creating the account is free, it does not lock you into a buying club or force you to make monthly minimum purchases. It does create you a rewards account, (beyond the free shipping and gift with your first order), where you will collect points towards future purchases like many other reward programs companies such as Gilt, Gap, Banana Republic, Old Navy and Best Buy- to name a few.

Other perks of being a rewards member include:
Contests
Giveaways
storewide sales
and Latest news in healthy, organic and ToxicFree living right to your inbox

Those of you who know me, have seen my blog or posts know that I converted my home to a ToxicFree home a few years back. I have been using these fantastic, ToxicFree, Ecocert, USDA biobased, certified organic products and I wanted to share them with you. Once you visit our site you will see the array of products offered, which span from skincare, household, to nutrition. Whether you are curious, seriously searching or simply want to go back to basics and want to use cleaner/simpler products, we have a little bit of everything for everyone.

It is worth the visit and the research, especially if you have sensitive skin, have allergies, or are petrified of the mounting number of chemicals in most products offered today and their health risks. What are you waiting for? Click on http://www.MyToxicFreeClub.com and get your free gift from our friends at Go Beyond Natural.

Shoot me an email if you have any questions or need some help taking the guesswork out of ToxicFree!

Perla Middleton
Wellness Coach
perla.middleton@gmail.com

*if asked who referred you, simply use perla.middleton@gmail.com or the following referral code 17103812 on the registration form.

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Have a great Summer!

The sunny months are finally here! Make the most of the return of great weather. Don’t let bugs and neglected grills, decks and other outdoor surfaces spoil all the fun. Our June specials on Bugz Spray and Super Powerz, are two must-haves for your next summer cookout! But be quick—the June Specials sale ends June 30th!
SHOP NOW!

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Make Super Powerz Your Summer Sidekick

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Individually, the active ingredients in SuperPowerz are known to be effective against many types of bacteria, mold, and mildew. Together, they represent a powerful formula for tough cleaning jobs and stain removal, making Super Powerz your perfect partner for fighting grime, especially outdoors on your patio furniture, grill or pool area.
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Say No to Mosquitos!

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Protect your family from mosquitos and other bug bites with our all-natural, DEET-FREE bug spray. Made from organic, Ecocert and ToxicFree® ingredients, Bugz Spray Bug Repellant & Bite Relief contains Amazonian Andiroba Seed Oil, which has shown to be effective against both mosquitos and flies. Bugz Spray also features Peppermint, Lavender, Rosemary, and other essential oils to help keep the bugs at bay and serves a dual purpose to help relieve and soothe itching from bug bites.

Bugz Spray is safe for the whole family, including children, infants, and pets!
SHOP NOW!

ToxicFree May Madness Sale! Ends 5/31

Though this sale is over, we rotate new specials along with standard LOW prices on effective, ToxicFree, certified organic products at the beginning of each month! So bookmark the site!

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Get FREE Products When You Shop Our May Madness Sale!

The countdown to summer is officially on! Don’t miss this chance to stock up and save on some of our customer favorites: Neroli Mist, Vanilla Cream Body Lotion, Lemon Verbena Body Moisturizer and Travel Kit. For a limited time only, you’ll get a free product when you shop these deals. But be quick—the May Madness sale ends May 31st!

SHOP NOW!

Keep Calm & Neroli On

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Neroli Mist is a dual-action toner whose formula is derived from orange blossoms. Spray the mist to help lift the mind and body or apply topically to help balance skin—it’s fantastic for all skin types!

SHOP NOW!

A Cream Come True

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Vanilla Cream is an all-over body lotion that revitalizes, rejuvenates and hydrates all day long. Its unique blend of organic, Ecocert and ToxicFree® ingredients will help improve your overall skin health, leaving your skin looking and feeling younger. Vanilla Cream is emulsifier-free, non-greasy, and infused with naturally occurring beta-carotene and essential fatty acids. All over body lotion that revitalizes rejuvenates and hydrates all day long. Its unique blend of organic, Ecocert and ToxicFree® ingredients will help improve your overall skin health, leaving your skin looking and feeling younger. Vanilla Cream is emulsifier-free, non-greasy, and infused with naturally occurring beta-carotene and essential fatty acids.

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Add Some Zest to Your Daily Routine

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Lemon Verbena Body Moisturizer is a light, super-moisturizing lotion that’s easy to apply and absorbs quickly, making it ideal as an all-over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long, all over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long.all over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long..all over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long.

SHOP NOW!

Adventure is Waiting

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A must-have collection of Chaéssentials crafted with all natural, organic and ToxicFree® ingredients. Products found in the travel kit are the perfect size to take on family vacations, summer camps, camping trips or for people who live on the go!

Travel Kit Includes:

Tooth Polish 10 packets
Vanilla Cream Body Lotion 2oz
Sanitize On the Go 1oz
Wild Thing Shower Gel 2oz
D-Odor Spray 1oz
Bugz Spray 1oz
Perfection Serum .25oz sample pot .25oz sample pot .25oz sample pot
Lip Balm – Everyone’s Favorite!
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Healthy makeup makes me blush…

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Now announcing: Crunchi Make Me Blush is now available for purchase at Crunchi.com/perlamiddleton

Blushing has never been better, with the natural wonders of cold pressed, Virgin Organic Argan Oil. Pressed from the fruits of the Argan Tree (Argania spinosa), native to Morocco, Argan Oil is known for its significant nutritive and antioxidant properties. No need to cover up a dull, pale complexion when you can heal it from the inside out. This talc-free formula infuses your skin with powerful nutrients while adding soft color to enhance your natural beauty.

Crunchi Make Me Blush is Vegan, Non-GMO, Gluten Free, Toxin Free, Cruelty-Free, Made in the USA, Consciously Packaged, and Thoughtfully Produced!

Available in four gorgeous shades!

Palm Beachy: A coral, peach shade with a matte finish, perfect for all skin types.

Pretty Please: A beautiful combination of light pink with a hint of lavender undertone with a perfect matte finish. Best for fair complexion or for someone just starting off using blush. Will show up on the majority of skin tones but will appear lighter on people with medium to dark complexions than it would on people with fair skin tones.then it would on people with fair skin tones.then it would on people with fair skin tones.

Royal Flush: This gorgeous matte, rich pink shade, closely resembles its sister shade, Crave but without the shimmer. This shade is perfect for all skin tones.

Crave: A gorgeous blush that will be flattering on all skin tones. Crave a beautiful pink shade with finely milled, mineral shimmer to give your cheeks a radiant, enlivened complexion.

Share your pictures in comments below! Which shade is your favorite? comments below! Which shade is your favorite? comments below! Which shade is your favorite?

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Show us your SPRING Clean!

Springtime is synonymous with beauty, flowers, and renewal. I associate those things with cleaning because I find beauty in clean things and typically decorate my home with fresh flowers after I organize a have everything sparkling. While it might be tempting to spray your whole place with bleach or disinfectant spray (that make things “clean,” right?), a lot of common household cleaning products are actually pretty toxic to our health. Luckily, there are ways to keep things fresh and sanitary. Read on for the low-down when selecting better and safer products for you, your family and your home.

The Environmental Protection Agency ranks indoor air pollution among the top environmental dangers, and much of this pollution comes from common cleaning products (or what we’ll call “indoor pollutants”). Immediate effects of exposure to indoor pollutants can include headaches, foggy thinking, dizziness, fatigue, and irritation of the eyes, nose, and throat, as well as exacerbated symptoms of asthma and other respiratory illnesses. Long-term effects (following long or repeated exposure to indoor pollutants) include respiratory diseases, autism spectrum disorder, heart disease, learning disabilities, ADHD, cancer, infertility, hormonal imbalances, chronic fatigue, obesity, early puberty, immune system diseases and even cancer. Small particles of dust and toxins can infest your home. Be sure to stay informed about your house and learn about any contaminants that could affect your health. For example, asbestos is a mineral that was used in housing materials. Left alone, it is harmless, but damaged it could pose a serious health concern such as mesothelioma cancer. The indoor pollutants that can cause these reactions are so common that the EPA strongly recommends everyone improve the air quality of their home, regardless of whether symptoms are currently present. (See tips throughout infographic).

Be sure to change your air filter on the recommended schedule to reduce pet dander, dust, and other pollutants from circulating through your home. While cleaning may be more economical than replacing the shower liner in your home, if it is old, you may just need to replace it. Look carefully at the materials the new liner is made of so that you do not bring more hazardous chemicals to your home.  Beware of PVC-containing shower curtains which can emit 108 chemicals in the air according to studies by the Center for Health, Environment and Justice, CHEJ. Avoid their cousins made from PEVA or EVA, though less harmful, recent studies have proven them to be harmful nonetheless. Other PVC based products such as flooring can create further issues, so it considering a remodel be sure to consult an expert. Especially if your home was built prior to 1970, as it can contain asbestos. If you are still inclined to be a DIYer, be sure to wear protective masks, gloves and ventilate your home.

For those of us who do not want to spend money on an air purifier, NASA has provided us with great insight to plants, such as:

  • Garden Mum
  • Spider Plant
  • Dracaena
  • Ficus/Weeping Fig
  • Peace Lily
  • Boston Fern
  • Snake Plant
  • Bamboo Palm
  • Aloe Vera

All of whom will purify the air of the following pollutants, ammonia, benzene, formaldehyde, trichloroethylene and xylene. (Thanks to the greatist.com for this fantastic list!)

Don’t rely on the government to protect you when it comes to hazardous chemicals in cleaning products, DO YOUR RESEARCH! They don’t regulate or assess the safety (or even labeling) of the vast majority of cleaning products on the market. The EPA, meanwhile, only regulates cleaners that contain registered pesticides. This means that consumers are basically on their own when it comes to choosing safe cleaning products — a task that’s way easier said than done. (For reviews of the toxicity of household cleaners and even personal care products, check out the Environmental Working Group’s database at www.EWG.com).

Here are some facts about cleaning and cleaners that you may not be aware of:

  • There are over 80,000 chemicals in use in the US alone, over 11,000 of which are banned overseas.
  • Manufacturers of cleaning products and laundry detergents we use every day (unlike food, beverage and other personal care products) are not regulated by federal law to list their ingredients.
  • It takes approximately 26 seconds for any substance to be absorbed through your skin and enter your bloodstream or inhaled and entered into your lungs.
  • We are the first generation ever exposed to an unprecedented amount of toxic chemicals on a daily basis, a number which is on the rise.
  • Luckily, chemical-laden cleaning products aren’t the only means to keep a home sparkly. Before you purchase anything, arm yourself with information and research on the products you currently use.

Beware of the words Non-Toxic vs Toxic-Free, they mean two different things. While we may use them interchangeably, there is no regulation regarding the Non-Toxic term, even after passing the cut off where something could be considered Non-Toxic does not make it safe. According to the Consumer Product Safety Commission, who created The Federal Hazardous Substance Act, deems a product toxic if it can produce personal injury or illness to humans when it is inhaled, swallowed, or absorbed through the skin. In other words, if a substance kills ONLY 49% of the test subjects, could be legally labeled non-toxic. Makes you feel really safe, right? However, Toxic-Free cannot produce any reaction or harm their subjects in any way shape or form. The solution is to minimize what you can control and prevent exposure in the first place. The first place to start is in your home.

If you are looking for the best of the best, be on the lookout for products that have the Certified Toxic Free seal, like the ones found at www.MyToxicFreeClub.com, next look for EcoCert, Certified Organic, and USDA Certified Biobased. These certifications will insure that the products were produced by conscientious companies and guarantee that all ingredients have been researched, tested and do not cause negative health effects. A lot of us have made homemade cleaning products at some point thinking they are better for us or that they can help save us money and protect the environment; this may not necessarily be true. Research the ingredients first and make sure you will not end up with a worse product in comparison to a store-bought one.

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If you are still unsure of how to get started down the path to a healthier toxic-free lifestyle this spring season, feel free to drop me an email at dnp1515@gmail.com and I will answer your more specific questions. Thank you to the Mesothelioma Asbestos Awareness Center for this amazing infographic.

Happy Spring Cleaning!

Perla Middleton
*I was not compensated by maacenter.org for writing this article, however they gave me the rights to utilize this amazing infographic.

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