More Than Half of Women Want ‘Green’ Beauty Products Now

Finally, studies to back up what I have been trying to educate everyone on all along!

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When it comes to unwanted, unregulated chemicals found in so many beauty products, 2016 has been the year of revolt: The Senate held its first hearing on a proposed law to improve cosmetics regulation, and sales of organic beauty products continue to climb. Now a survey has found that more than half of women over 35 — and a whopping 73 percent of millennial women — believe it’s important to buy all-natural cosmetics.

“This is now on people’s radars,” Kari Gran, commissioner of the Harris Poll survey and founder of an eponymous line of holistic cosmetics, tells Yahoo Beauty. “I think that when organic and green skin care came out, the [beauty] industry thought it was a fad. But the slow-food movement just built and built and built, and this now feels the same to me.”

Her second annual Green Beauty Barometer survey questioned 1,126 women across the country about their beauty consumer habits and desires. Among the notable findings are:

  • More than half of all women (55 percent) read product labels before making a purchase in order to avoid certain ingredients, including chemicals.

  • For products within the surveyed categories — skin care, hair care, makeup, sunscreen, fragrance, and nail care — more than one-third of women (35 percent) will spend more money on green beauty products over the next two years, compared to what they spend now.

  • Skin care products are the most in-demand all-natural products among all beauty categories.

  • Women with children in the home (69 percent) are more likely to value natural beauty products compared to women without children in the home (56 percent).

  • Gran, whose product line is free from the 1,300 chemicals barred from personal care products in Europe (as opposed to the mere 11 barred in the U.S.), finds the results encouraging. “The upside here is that consumers are much more educated than they used to be,” she says. “People are no longer buying in at face value. They are listening to their friends and reading blogs and labels.” She points to the Skin Deep ingredients database of the Environmental Working Group (EWG) as a particularly valuable reference.

The information above is great, comment below if you fall under those categories and these greener cleaner beauty products and cosmetics are important to you…

The downside, though, is how slow regulators and manufacturers have been about keeping up with consumer demand. The proposed law at the center at the aforementioned Senate hearing, for example, if passed, will be the first changes to the Federal Food, Drug, and Cosmetic Act since 1938. And because such regulations are so lacking, many of the key words used in the Green Beauty Barometer survey — including natural, green, and even organic — are utterly meaningless when slapped onto beauty product labels.

For 79 years we have been slathering ourselves with creams and using lipsticks and shampoo with questionable ingredients, it is no coincidence that the incidence of health issues such as cancer, allergies, reproductive issues, organ toxicity has risen exponentially over the years. How many of you find yourselves saying, “wow, 20 years ago you hardly heard of anyone having cancer and now every time you turn around you hear of someone else going through chemo.” It is not coincidence folks… it is likely that for every one of you who says “I have used such and such for 30 years and I’m healthy as a horse” there are 3 others suffering from the effects the ingredients of such product. 

But many consumers don’t know that. According to a recent survey by the EWG, the majority of Americans believe that at least some of the chemicals used in personal care products have been cleared for safety by the government when, in fact, there is barely any regulation of the industry. Another survey, this one conducted by both the Federal Trade Commission and the U.S. Department of Agriculture, found that many consumers mistakenly believe personal care products with organic claims meet government standards and that they contain only organic ingredients.

The term “natural” is similarly useless, Scott Faber, EWG’s vice president of government affairs, tells Yahoo Beauty. “When it comes to ‘natural cosmetics,’ the word natural means nonsense,” he says. “There is no definition for natural and no guarantee that so-called natural products are safer or better for the environment. It’s time for regulators to define natural in a way that protects consumers from misleading claims.”

Even with the push to educate people, you can only teach them what they want to be taught. I have learned that in this business. Our household went toxic free in 2013 and through this education, I have been able to impact the lives of many, but there are still countless others who have a rebuttal for every point made. 

Still, for the purposes of the Green Beauty Barometer survey, Gran says, natural is a word that at least conveys what consumers want, even if the facts behind its use on products are fuzzy. “It’s a word that everybody understands,” she says. “They think ‘good for you’ and ‘from the earth.’” The next step is to get those in the industry to agree.

I have issues with this last statement, as natural does indeed mean nothing… Chicken excrement is natural but that does not mean it is good for you! Rather than having warm and fuzzy feel good terms we need strong definitions and certifications like the ones that have already been created for Cruelty-Free products or Certified / USDA Organic (which is not the same as Organic), those are symbols that are recognizable and mean something. 

The next time you feel like you want to learn more about these types of VERY important and timely topics, please feel free to drop me a line and I will be happy to take you through the process. In the meantime do some homework. Go to EWG.org and research the products you have at home and see if they are the cause of that rash or your child’s asthma (insert any other issue) or if their ingredients are simply just dangerous in ways that do not manifest themselves outwardly.

Excerpts in grey and blue were written by Beth Greenfield
Senior Writer, Yahoo Beauty
As Published in their November 3, 2016 installment

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Tis’ the week before Christmas and all through our store prices are dropping to help give you MORE…

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Want to send some of these as a gift? No problem, we will even gift wrap. But don’t delay this offer is good until December 22nd.

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Claim your free gift today!

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I invite you to take a peek at the site and create a free account. Free does not mean without perks, actually when you visit- http://www.MyToxicFreeClub.com/ click on “sign in” on the right side of the page and then on “Create an Account on the left”. Once you register you will receive a voucher code good for a Free Gift ($49.95 value) and FREE shipping on your first order. You can use this code immediately or wait and use it later (code expires 365 days after initial registration).

Creating the account is free, it does not lock you into a buying club or force you to make monthly minimum purchases. It does create you a rewards account, (beyond the free shipping and gift with your first order), where you will collect points towards future purchases like many other reward programs companies such as Gilt, Gap, Banana Republic, Old Navy and Best Buy- to name a few.

Other perks of being a rewards member include:
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Those of you who know me, have seen my blog or posts know that I converted my home to a ToxicFree home a few years back. I have been using these fantastic, ToxicFree, Ecocert, USDA biobased, certified organic products and I wanted to share them with you. Once you visit our site you will see the array of products offered, which span from skincare, household, to nutrition. Whether you are curious, seriously searching or simply want to go back to basics and want to use cleaner/simpler products, we have a little bit of everything for everyone.

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Shoot me an email if you have any questions or need some help taking the guesswork out of ToxicFree!

Perla Middleton
Wellness Coach
perla.middleton@gmail.com

*if asked who referred you, simply use perla.middleton@gmail.com or the following referral code 17103812 on the registration form.

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It’s official! Free subscription with Purchase from the club!

Could we sweeten the pot any more?!?!?

We’re thrilled to announce that we’ve partnered with Parents Magazine to provide Mommy’s Club members who purchase at least $20 of product with a 1-year subscription to Parents Magazine.

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We are honored to be recognized by Meredith for our healthy household product alternatives and believe that our members will benefit from Meredith’s commitment to delivering quality content to women across every life stage and medium.

Follow the link to read more!
http://bit.ly/1qr65Tl

Perla Middleton, Founding Member
Mommy’s Club- A Healthy Home Company
www.nontoxicclub.com

#parentsmagazine
#healthy household