The Healthy Home Company Acquires OneBode
Healthy Home Company provides all-natural, organic and ToxicFree alternatives to personal care, household care and body care products.
Acquisition positions Healthy Home to compete with national vitamin and supplement chains.
ST. AUGUSTINE, FL: July 7, 2014 – The Healthy Home Company has partnered with OneBodē (pronounced “One Body”) founders, Sean and Tylene Loomer, to acquire all of the assets of OneBodē Holdings LLC and OneBodē Ventures LLC from American Green (OTC: ERBB). OneBodē was acquired by American Green in June of 2013 and sold to The Healthy Home Company last Friday for $3,500,000, allowing American Green to focus on its core business and The Healthy Home Company to expand its direct retailing model to compete with national vitamin and supplement chains and stores. With close to 100 products, The Healthy Home Company model has already proven successful with primary competitors such as organic and all-natural grocery store chains, product companies and online retailers.
“American Green’s sale of OneBodē represents a successful exit within one year of our acquisition, locking in an attractive rate of return for our shareholders. It also positions Sean and Tylene to leverage The Healthy Home Company platform and business model, which has already proven successful in brand commercialization and product sales,” Stephen Shearin, president of American Green.
The Healthy Home Company was launched in January of 2014 with twelve products, but has grown to nearly 100 in the last six months through joint ventures and acquisitions. The Healthy Home Company’s product portfolio includes personal care, health and wellness, skin care, makeup and household products made from organic, EcoCert, all-natural and ToxicFree® ingredients and is made up of its own brand coupled with brands made available to members via its first two joint ventures.
“Tylene and I always dreamed of partnering with an organization like The Healthy Home Company. The speed at which Healthy Home is growing is exciting, and we expect that growth will continue to accelerate. The platform and the partnership is an ideal match to propel our mission to educate the masses on living a healthy lifestyle.”
The Healthy Home Company uses one-to-one, word of mouth advertising to sell its products and rewards members with a 10% commission based on what their referral members purchase for as long as those referrals purchase products. This “direct retailing” approach enables The Healthy Home Company to compete directly with retail, grocery, online giants and products companies (especially in the all-natural and organic products arena); companies that are burdened with physical infrastructure, large marketing and advertising expenses and the flood of once loyal customers to other brands and shopping experiences.
“The Healthy Home Company continues its rapid growth through acquisitions, joint ventures and by consolidating strategic partnerships under our brand’s overarching umbrella. The acquisition of OneBodē is the fourth transaction since January that my partner, Ben Platt (CFO), and I have executed, and the most strategic thus far,” said Bill Glynn, CEO of The Healthy Home Company. “Brands alone will not win the day anymore. We believe that high quality products that are priced competitively with retail and supported by a unique business model that rewards members through cash and loyalty programs is a superior model to traditional ways of shopping. Bring five friends to your local retailer, let the retailer know your friends will buy products at their store and see how much they will pay you—nothing!”
About The Healthy Home Company
The Healthy Home Company, formerly Mommys Club, is a membership-based buying club that offers almost 100 products in the personal care, household, skin care, makeup and health and wellness categories made with all-natural, Ecocert and ToxicFree® ingredients. The Healthy Home Company uses one-to-one, word of mouth advertising to sell its products and rewards members with a 10% commission based on what their referral members purchase for as long as those referrals purchase products. This “direct retailing” approach enables The Healthy Home Company to compete directly with all-natural and organic grocery stores, vitamin and supplement shops, online retailers and product companies (especially in the all-natural and organic products arena). Healthy Home also offers its members the opportunity to apply and become certified to professionally represent the company in order to earn a potential part time or full time income.