More Than Half of Women Want ‘Green’ Beauty Products Now

Finally, studies to back up what I have been trying to educate everyone on all along!

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When it comes to unwanted, unregulated chemicals found in so many beauty products, 2016 has been the year of revolt: The Senate held its first hearing on a proposed law to improve cosmetics regulation, and sales of organic beauty products continue to climb. Now a survey has found that more than half of women over 35 — and a whopping 73 percent of millennial women — believe it’s important to buy all-natural cosmetics.

“This is now on people’s radars,” Kari Gran, commissioner of the Harris Poll survey and founder of an eponymous line of holistic cosmetics, tells Yahoo Beauty. “I think that when organic and green skin care came out, the [beauty] industry thought it was a fad. But the slow-food movement just built and built and built, and this now feels the same to me.”

Her second annual Green Beauty Barometer survey questioned 1,126 women across the country about their beauty consumer habits and desires. Among the notable findings are:

  • More than half of all women (55 percent) read product labels before making a purchase in order to avoid certain ingredients, including chemicals.

  • For products within the surveyed categories — skin care, hair care, makeup, sunscreen, fragrance, and nail care — more than one-third of women (35 percent) will spend more money on green beauty products over the next two years, compared to what they spend now.

  • Skin care products are the most in-demand all-natural products among all beauty categories.

  • Women with children in the home (69 percent) are more likely to value natural beauty products compared to women without children in the home (56 percent).

  • Gran, whose product line is free from the 1,300 chemicals barred from personal care products in Europe (as opposed to the mere 11 barred in the U.S.), finds the results encouraging. “The upside here is that consumers are much more educated than they used to be,” she says. “People are no longer buying in at face value. They are listening to their friends and reading blogs and labels.” She points to the Skin Deep ingredients database of the Environmental Working Group (EWG) as a particularly valuable reference.

The information above is great, comment below if you fall under those categories and these greener cleaner beauty products and cosmetics are important to you…

The downside, though, is how slow regulators and manufacturers have been about keeping up with consumer demand. The proposed law at the center at the aforementioned Senate hearing, for example, if passed, will be the first changes to the Federal Food, Drug, and Cosmetic Act since 1938. And because such regulations are so lacking, many of the key words used in the Green Beauty Barometer survey — including natural, green, and even organic — are utterly meaningless when slapped onto beauty product labels.

For 79 years we have been slathering ourselves with creams and using lipsticks and shampoo with questionable ingredients, it is no coincidence that the incidence of health issues such as cancer, allergies, reproductive issues, organ toxicity has risen exponentially over the years. How many of you find yourselves saying, “wow, 20 years ago you hardly heard of anyone having cancer and now every time you turn around you hear of someone else going through chemo.” It is not coincidence folks… it is likely that for every one of you who says “I have used such and such for 30 years and I’m healthy as a horse” there are 3 others suffering from the effects the ingredients of such product. 

But many consumers don’t know that. According to a recent survey by the EWG, the majority of Americans believe that at least some of the chemicals used in personal care products have been cleared for safety by the government when, in fact, there is barely any regulation of the industry. Another survey, this one conducted by both the Federal Trade Commission and the U.S. Department of Agriculture, found that many consumers mistakenly believe personal care products with organic claims meet government standards and that they contain only organic ingredients.

The term “natural” is similarly useless, Scott Faber, EWG’s vice president of government affairs, tells Yahoo Beauty. “When it comes to ‘natural cosmetics,’ the word natural means nonsense,” he says. “There is no definition for natural and no guarantee that so-called natural products are safer or better for the environment. It’s time for regulators to define natural in a way that protects consumers from misleading claims.”

Even with the push to educate people, you can only teach them what they want to be taught. I have learned that in this business. Our household went toxic free in 2013 and through this education, I have been able to impact the lives of many, but there are still countless others who have a rebuttal for every point made. 

Still, for the purposes of the Green Beauty Barometer survey, Gran says, natural is a word that at least conveys what consumers want, even if the facts behind its use on products are fuzzy. “It’s a word that everybody understands,” she says. “They think ‘good for you’ and ‘from the earth.’” The next step is to get those in the industry to agree.

I have issues with this last statement, as natural does indeed mean nothing… Chicken excrement is natural but that does not mean it is good for you! Rather than having warm and fuzzy feel good terms we need strong definitions and certifications like the ones that have already been created for Cruelty-Free products or Certified / USDA Organic (which is not the same as Organic), those are symbols that are recognizable and mean something. 

The next time you feel like you want to learn more about these types of VERY important and timely topics, please feel free to drop me a line and I will be happy to take you through the process. In the meantime do some homework. Go to EWG.org and research the products you have at home and see if they are the cause of that rash or your child’s asthma (insert any other issue) or if their ingredients are simply just dangerous in ways that do not manifest themselves outwardly.

Excerpts in grey and blue were written by Beth Greenfield
Senior Writer, Yahoo Beauty
As Published in their November 3, 2016 installment

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I invite you to take a peek at the site and create a free account. Free does not mean without perks, actually when you visit- http://www.MyToxicFreeClub.com/ click on “sign in” on the right side of the page and then on “Create an Account on the left”. Once you register you will receive a voucher code good for a Free Gift ($49.95 value) and FREE shipping on your first order. You can use this code immediately or wait and use it later (code expires 365 days after initial registration).

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ToxicFree May Madness Sale! Ends 5/31

Though this sale is over, we rotate new specials along with standard LOW prices on effective, ToxicFree, certified organic products at the beginning of each month! So bookmark the site!

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Get FREE Products When You Shop Our May Madness Sale!

The countdown to summer is officially on! Don’t miss this chance to stock up and save on some of our customer favorites: Neroli Mist, Vanilla Cream Body Lotion, Lemon Verbena Body Moisturizer and Travel Kit. For a limited time only, you’ll get a free product when you shop these deals. But be quick—the May Madness sale ends May 31st!

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Keep Calm & Neroli On

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Neroli Mist is a dual-action toner whose formula is derived from orange blossoms. Spray the mist to help lift the mind and body or apply topically to help balance skin—it’s fantastic for all skin types!

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Lemon Verbena Body Moisturizer is a light, super-moisturizing lotion that’s easy to apply and absorbs quickly, making it ideal as an all-over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long, all over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long.all over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long..all over body moisturizer. Infused with the refreshing and zesty scent of Lemon Verbena, it revitalizes, rejuvenates, and hydrates all day long.

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Hit the farmers market for better health!

Spring is here and the heat will soon set in and before the Summer begins, I want to make sure that I take full advantage of the light, fluffy and seasonal fruits and veggies into my recipes and have them as part of my restorative and nutritive repertoire. What should you do to make sure that you get the best bang for your buck and get the juiciest and tastiest, but most importantly healthiest fruits and veggies this season?
Start by visiting your local farmers market; our local market is open every Saturday.
If you can’t make it to the farmers market and must get it from a grocery store, get your fruits and veggies early, doing so ensures that you get the best pick. It also means you will get the most nutrition out of your food because it did not have to sit in a truck or warehouse for long periods of time. Download FoodScores from EWG.org to ensure you get the best-rated food.

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Look for seasonal foods. They vary from region to region, but your local farmers can let you in on the secret. Here are some of my favorites:

Strawberries– I LOVE strawberries, they are such a versatile fruit! You can make smoothies, you can decorate cakes, you can make jelly, or you can eat them as is… Believe it or not, they are also a great source of Vitamin C and act as a fast-working antioxidant. You have heard that carrots help with your vision, but I bet you have not heard that strawberries also promote eye health. It is that same vitamin C that helps protect our eyes from cataracts and damage to our eyes. One thing to keep in mind is that strawberries tend to be treated heavily with pesticides because of its propensity to go bad so fast or for it to be attacked by bugs, so get some good toxicfree fruit and veggie cleaner and soak/wash your strawberries well before eating.

Oranges– though thought as of a winter fruit by some, I think of it as an all year round fruit. The benefits of Oranges and their Vitamin C are fantastic. One medium size orange can contain up to 70% of your daily requirement of Vitamin C helps strengthen your immune system and during spring time, while allergy season is in full swing, this is especially important. It accomplishes this task by eliminating free-radicals that damage things like your skin. It also helps with brain development, the folic acid or Vitamin B9 in oranges helps keep your brain in working order. One added benefit that most of us do not normally practice is eating the orange peel. Orange peels have over 60 types of flavonoids and over 170 different types of phytonutrients and lots of fiber and these compounds are vital to roles carried out by various systems in your body.

Broccoli– Broccoli aids in the reduction of cholesterol because of all the fiber it contains, which binds to the nasty cholesterol in your blood and helps it exit your body much faster. Broccoli contains high levels of calcium and vitamin K and both are needed to have strong bones and ward off osteoporosis. It also helps with other types of heart health, surprise, surprise… it also helps with eye health and digestion in general. Did you know that broccoli has as much protein as a cup or rice or corn but half the calories? I didn’t and probably none of the GMO (well when it comes to corn that is).

There are many other fruits and vegies I could talk about like asparagus, artichokes, greens, mangoes (though not native to this area), peaches, and so on…. But I am almost out of space!

So… how about I end with my favorite smoothie recipe….

Strawberry Banana Smoothie (2 servings)

Ingredients:

  • 1 cup Fresh strawberries (hulled and diced)
  • 1 Banana
  • 1/2 cup Almond milk (not Silk, because it contains soy)
  • 1 cup Ice cubes
  • 1/2 tbsp Honey (get some from the local farmers market, if you suffer from allergies, wildflower honey from your particular region is supposed to help and this is a great way to incorporate it into your diet)

Instructions:
1. Combine all of the ingredients in a blender and purée until smooth.
2. Add more almond milk if necessary to reach desired consistency.
3. Adjust honey to taste.
4. Serve immediately.

Until next time, stay healthy, stay toxicfree! And enjoy the yummy recipe!

As published in Moments August 2015

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