More Than Half of Women Want ‘Green’ Beauty Products Now

Finally, studies to back up what I have been trying to educate everyone on all along!


When it comes to unwanted, unregulated chemicals found in so many beauty products, 2016 has been the year of revolt: The Senate held its first hearing on a proposed law to improve cosmetics regulation, and sales of organic beauty products continue to climb. Now a survey has found that more than half of women over 35 — and a whopping 73 percent of millennial women — believe it’s important to buy all-natural cosmetics.

“This is now on people’s radars,” Kari Gran, commissioner of the Harris Poll survey and founder of an eponymous line of holistic cosmetics, tells Yahoo Beauty. “I think that when organic and green skin care came out, the [beauty] industry thought it was a fad. But the slow-food movement just built and built and built, and this now feels the same to me.”

Her second annual Green Beauty Barometer survey questioned 1,126 women across the country about their beauty consumer habits and desires. Among the notable findings are:

  • More than half of all women (55 percent) read product labels before making a purchase in order to avoid certain ingredients, including chemicals.

  • For products within the surveyed categories — skin care, hair care, makeup, sunscreen, fragrance, and nail care — more than one-third of women (35 percent) will spend more money on green beauty products over the next two years, compared to what they spend now.

  • Skin care products are the most in-demand all-natural products among all beauty categories.

  • Women with children in the home (69 percent) are more likely to value natural beauty products compared to women without children in the home (56 percent).

  • Gran, whose product line is free from the 1,300 chemicals barred from personal care products in Europe (as opposed to the mere 11 barred in the U.S.), finds the results encouraging. “The upside here is that consumers are much more educated than they used to be,” she says. “People are no longer buying in at face value. They are listening to their friends and reading blogs and labels.” She points to the Skin Deep ingredients database of the Environmental Working Group (EWG) as a particularly valuable reference.

The information above is great, comment below if you fall under those categories and these greener cleaner beauty products and cosmetics are important to you…

The downside, though, is how slow regulators and manufacturers have been about keeping up with consumer demand. The proposed law at the center at the aforementioned Senate hearing, for example, if passed, will be the first changes to the Federal Food, Drug, and Cosmetic Act since 1938. And because such regulations are so lacking, many of the key words used in the Green Beauty Barometer survey — including natural, green, and even organic — are utterly meaningless when slapped onto beauty product labels.

For 79 years we have been slathering ourselves with creams and using lipsticks and shampoo with questionable ingredients, it is no coincidence that the incidence of health issues such as cancer, allergies, reproductive issues, organ toxicity has risen exponentially over the years. How many of you find yourselves saying, “wow, 20 years ago you hardly heard of anyone having cancer and now every time you turn around you hear of someone else going through chemo.” It is not coincidence folks… it is likely that for every one of you who says “I have used such and such for 30 years and I’m healthy as a horse” there are 3 others suffering from the effects the ingredients of such product. 

But many consumers don’t know that. According to a recent survey by the EWG, the majority of Americans believe that at least some of the chemicals used in personal care products have been cleared for safety by the government when, in fact, there is barely any regulation of the industry. Another survey, this one conducted by both the Federal Trade Commission and the U.S. Department of Agriculture, found that many consumers mistakenly believe personal care products with organic claims meet government standards and that they contain only organic ingredients.

The term “natural” is similarly useless, Scott Faber, EWG’s vice president of government affairs, tells Yahoo Beauty. “When it comes to ‘natural cosmetics,’ the word natural means nonsense,” he says. “There is no definition for natural and no guarantee that so-called natural products are safer or better for the environment. It’s time for regulators to define natural in a way that protects consumers from misleading claims.”

Even with the push to educate people, you can only teach them what they want to be taught. I have learned that in this business. Our household went toxic free in 2013 and through this education, I have been able to impact the lives of many, but there are still countless others who have a rebuttal for every point made. 

Still, for the purposes of the Green Beauty Barometer survey, Gran says, natural is a word that at least conveys what consumers want, even if the facts behind its use on products are fuzzy. “It’s a word that everybody understands,” she says. “They think ‘good for you’ and ‘from the earth.’” The next step is to get those in the industry to agree.

I have issues with this last statement, as natural does indeed mean nothing… Chicken excrement is natural but that does not mean it is good for you! Rather than having warm and fuzzy feel good terms we need strong definitions and certifications like the ones that have already been created for Cruelty-Free products or Certified / USDA Organic (which is not the same as Organic), those are symbols that are recognizable and mean something. 

The next time you feel like you want to learn more about these types of VERY important and timely topics, please feel free to drop me a line and I will be happy to take you through the process. In the meantime do some homework. Go to and research the products you have at home and see if they are the cause of that rash or your child’s asthma (insert any other issue) or if their ingredients are simply just dangerous in ways that do not manifest themselves outwardly.

Excerpts in grey and blue were written by Beth Greenfield
Senior Writer, Yahoo Beauty
As Published in their November 3, 2016 installment










SHAME on the FDA for taking 40 years to investigate Triclosan! I take matters into my own hands…

Colgate-Palmolive Removed This Potentially Harmful Chemical From Its Soap Products
But It’s Still In Your Toothpaste

Shame on you toothpaste brands for hiding Triclosan in the “Preservative” Ingredient category

Colgate removes Triclosan from a lot of their products, but yet it remains in their toothpaste! A big reason is because “the FDA “relies on company-backed science to show products are safe and effective,” according to the Bloomberg story. This means that instead of having independent, third-party researchers determine the effectiveness and safety of a given product, the FDA often accepts research studies funded by the company that is trying to seek approval.”

Shame on the FDA also for not having investigated this in a timely fashion.  “The FDA has never issued a comprehensive ruling on triclosan’s effectiveness and safety — even though it originally said it would look into triclosan in 1974. That was two years before “the U.S. Toxic Substances Control Act of 1976, which aimed to comprehensively regulate chemicals, grandfathered in existing substances with no safety testing,” Bloomberg notes. Now the FDA says it will issue a ruling on triclosan in 2016.  REALLY 40 years?  40 years? This infuriates me! It is known that triclosan has been linked to cancer-cell growth, it could disrupt the endocrine system, and has disrupted development in animals. According to the NRDC – Triclosan has been associated with lower levels of thyroid hormone and testosterone, which could result in altered behavior, learning disabilities, or infertility. Triclocarban has been shown to artificially amplify the effects of sex hormones such as estrogen and testosterone, which could promote the growth of breast and prostate cancer.



You can read the full article here.

If this is not lining your pockets I don’t know that is. STOP GIVING YOUR MONEY to these toxic giants, who do not care about YOU or your health, they care about the profit margins. The Natural Resources Defense Council, or NRDC said it best when they said “Is even a small potential risk worth it, when the benefits seem to be small-to-none? That is my question to you??! Give our toothpaste a try?

The Healthy Home Toothpaste is made from organic, EcoCert and ToxicFree® ingredients. It features antioxidant-rich Maqui berry and stabilized oxygen to whiten teeth naturally while helping prevent gum disease and cavities. Free from harmful ingredients like fluoride, sulfate, silica, triclosan and titanium dioxide, Toothpaste is safe for the whole family. Flavored with refreshing peppermint and sweetened with xylitol (which is known for its low glycemic impact and preferred by dentists), Toothpaste will help give your family a brighter, whiter smile.

To delve a bit further on #Xylitol- This ingredient has over 40 years of research and thousands of studies confirming its effectiveness and safety.  Xylitol is one of the newest, easiest and tastiest ways that people can fight cavities. Research done in widely different conditions confirms that xylitol use significantly reduces reduces tooth decay rates both in high-risk groups. So my question to you is triclosan or xylitol?

If you choose the latter- find by following this link



Perla Middleton
Founding Member
Healthy Home Company

Facebook Twitter WordPress pinterest


FDA Is Trying (Again) To Clean Up Your Hand Soap

Triclosan in the News again…

fda trying to clean up soap

news grey


The federal Food and Drug administration has announced proposed rules that could drive unnecessary and potentially dangerous products from the market — antibacterial hand soaps like those marketed by Dial, Softsoap and CVS.

This is a big deal.

About half of the liquid hand soaps sold in the U.S. contain antibacterial chemicals, according to marketing research reported in the New York Times. If the FDA’s rule becomes final, it will require manufacturers to prove their antibacterial soaps are safe for long-term use. If they can’t, they will be forced to reformulate, relabel or remove these products from the shelves by 2015.

What’s wrong with killing germs? Plenty, when antibacterial chemicals come into play. A number of scientific studies have suggested that they encourage the spread of drug-resistant disease-causing microorganisms. A recent report by the federal Centers for Disease Control and Prevention said that antibiotic resistance has reached “potentially catastrophic” proportions. At least 2 million people become infected and 23,000 people die each year as a direct result of infections caused by bacteria that have mutated to survive antibiotics, according to the CDC. The agency estimates that illnesses and lost productivity cost the American economy up to $35 billion a year.

Triclosan is the most common antibacterial chemical in consumer handsoaps. The Environmental Protection Agency classifies triclosan as a pesticide. It is a chlorinated aromatic hydrocarbon synthesized from petroleum byproducts. Like other substances in this category, it shares chemical characteristics with other toxic chemicals such as some PCBs, and some PBDE flame retardants.

A study published earlier this year found that asthmatic children with higher concentrations of triclosan in their bodies were more likely to be sensitized to inhaled allergens. In studies of lab animals, triclosan has been shown to disrupt the endocrine system and alter the body’s production of hormones. Though its effects on children are not clearly understood, its impact on the endocrine systems of mammals raises serious concerns. Triclosan has been shown to persist in the environment and to wreak havoc with the endocrine systems of aquatic animals. When it degrades in sunlight, it often converts into a toxic chemical in the notorious dioxin family.

The FDA first proposed to regulate antibacterials in soaps in 1974. Some 35 years later, its regulation is still a work in progress. Meanwhile, antibacterial agents have become ubiquitous in housewares. It is difficult to purchase a dish rack, counter top or food storage container without added antibacterial chemicals. Triclosan is commonly found not only in liquid hand soaps but also in toothpaste, detergents, plastics, furniture, school supplies and in textiles labeled with the Microban trade name. In 2008, EWG tested 20 teenage girls and found measurable levels of triclosan in all of them, We have repeatedly warned consumers not to use soaps with triclosan and have urged the FDA to ban it.

magnifiying glass        More About This Article

head with lighbulbWant to learn more?

Click here to read about Daily Cleansing Foam, or to shop the entire line of Mommy’s Club products.  For questions regarding the products contact, Perla Middleton- Founding Member at