More Than Half of Women Want ‘Green’ Beauty Products Now

Finally, studies to back up what I have been trying to educate everyone on all along!

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When it comes to unwanted, unregulated chemicals found in so many beauty products, 2016 has been the year of revolt: The Senate held its first hearing on a proposed law to improve cosmetics regulation, and sales of organic beauty products continue to climb. Now a survey has found that more than half of women over 35 — and a whopping 73 percent of millennial women — believe it’s important to buy all-natural cosmetics.

“This is now on people’s radars,” Kari Gran, commissioner of the Harris Poll survey and founder of an eponymous line of holistic cosmetics, tells Yahoo Beauty. “I think that when organic and green skin care came out, the [beauty] industry thought it was a fad. But the slow-food movement just built and built and built, and this now feels the same to me.”

Her second annual Green Beauty Barometer survey questioned 1,126 women across the country about their beauty consumer habits and desires. Among the notable findings are:

  • More than half of all women (55 percent) read product labels before making a purchase in order to avoid certain ingredients, including chemicals.

  • For products within the surveyed categories — skin care, hair care, makeup, sunscreen, fragrance, and nail care — more than one-third of women (35 percent) will spend more money on green beauty products over the next two years, compared to what they spend now.

  • Skin care products are the most in-demand all-natural products among all beauty categories.

  • Women with children in the home (69 percent) are more likely to value natural beauty products compared to women without children in the home (56 percent).

  • Gran, whose product line is free from the 1,300 chemicals barred from personal care products in Europe (as opposed to the mere 11 barred in the U.S.), finds the results encouraging. “The upside here is that consumers are much more educated than they used to be,” she says. “People are no longer buying in at face value. They are listening to their friends and reading blogs and labels.” She points to the Skin Deep ingredients database of the Environmental Working Group (EWG) as a particularly valuable reference.

The information above is great, comment below if you fall under those categories and these greener cleaner beauty products and cosmetics are important to you…

The downside, though, is how slow regulators and manufacturers have been about keeping up with consumer demand. The proposed law at the center at the aforementioned Senate hearing, for example, if passed, will be the first changes to the Federal Food, Drug, and Cosmetic Act since 1938. And because such regulations are so lacking, many of the key words used in the Green Beauty Barometer survey — including natural, green, and even organic — are utterly meaningless when slapped onto beauty product labels.

For 79 years we have been slathering ourselves with creams and using lipsticks and shampoo with questionable ingredients, it is no coincidence that the incidence of health issues such as cancer, allergies, reproductive issues, organ toxicity has risen exponentially over the years. How many of you find yourselves saying, “wow, 20 years ago you hardly heard of anyone having cancer and now every time you turn around you hear of someone else going through chemo.” It is not coincidence folks… it is likely that for every one of you who says “I have used such and such for 30 years and I’m healthy as a horse” there are 3 others suffering from the effects the ingredients of such product. 

But many consumers don’t know that. According to a recent survey by the EWG, the majority of Americans believe that at least some of the chemicals used in personal care products have been cleared for safety by the government when, in fact, there is barely any regulation of the industry. Another survey, this one conducted by both the Federal Trade Commission and the U.S. Department of Agriculture, found that many consumers mistakenly believe personal care products with organic claims meet government standards and that they contain only organic ingredients.

The term “natural” is similarly useless, Scott Faber, EWG’s vice president of government affairs, tells Yahoo Beauty. “When it comes to ‘natural cosmetics,’ the word natural means nonsense,” he says. “There is no definition for natural and no guarantee that so-called natural products are safer or better for the environment. It’s time for regulators to define natural in a way that protects consumers from misleading claims.”

Even with the push to educate people, you can only teach them what they want to be taught. I have learned that in this business. Our household went toxic free in 2013 and through this education, I have been able to impact the lives of many, but there are still countless others who have a rebuttal for every point made. 

Still, for the purposes of the Green Beauty Barometer survey, Gran says, natural is a word that at least conveys what consumers want, even if the facts behind its use on products are fuzzy. “It’s a word that everybody understands,” she says. “They think ‘good for you’ and ‘from the earth.’” The next step is to get those in the industry to agree.

I have issues with this last statement, as natural does indeed mean nothing… Chicken excrement is natural but that does not mean it is good for you! Rather than having warm and fuzzy feel good terms we need strong definitions and certifications like the ones that have already been created for Cruelty-Free products or Certified / USDA Organic (which is not the same as Organic), those are symbols that are recognizable and mean something. 

The next time you feel like you want to learn more about these types of VERY important and timely topics, please feel free to drop me a line and I will be happy to take you through the process. In the meantime do some homework. Go to EWG.org and research the products you have at home and see if they are the cause of that rash or your child’s asthma (insert any other issue) or if their ingredients are simply just dangerous in ways that do not manifest themselves outwardly.

Excerpts in grey and blue were written by Beth Greenfield
Senior Writer, Yahoo Beauty
As Published in their November 3, 2016 installment

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Let’s not forget our tweens/teens…

When thinking of products that are safe for the family most often we immediately think of babies and toddlers, but we often forget that our tweens/teens have needs and are at risk from not only ingredients in products that are made for younger audiences but those they experiment with that are made for adult ones too. Below is a prime example of a perfectly beautiful face made up (obviously for a photo shoot), but nowadays not far from what teens are starting to look like every day. Alarming to say the least.

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Here are some tips for teens and tweens from The Environmental Working Group (EWG):

Teens use cosmetics. Sometimes lots of them. From hair gels and straighteners to eye makeup, body wash and lotions. And then some! Knowing which ones are healthy — and which ones aren’t — is important. Why? EWG found that adolescent girls’ bodies are contaminated with chemicals commonly used in cosmetics and body care products. In fact, we detected 16 potentially toxic chemicals — phthalates, triclosan, parabens, and musks — in blood and urine samples from 20 teen girls. Studies link these chemicals to potential health effects including cancer and hormone disruption. (Then we wonder why our girls are reaching puberty sometimes at the tender age of 8-9).

To make matters worse, teens may be particularly sensitive to exposures to hormone-disrupting chemicals, given the complex role they play during puberty – precisely when girls typically experiment with an increasing number and variety of body care products. When we surveyed them, our teen study participants reported using an average of 17 personal care products each day, 40 percent more than an adult woman.

Teens can easily make safer choices by reducing the number of body care products they use, viewing marketing claims with skepticism, always checking the ingredients for toxins (a good lifelong habit!), and following EWG guidelines to select safer products:

Acne products Avoid:

  • Triclosan
  • Parabens
  • PEG/cetearetj/polyethylene

 

Perfume, cologne, and body spray Avoid:

  • Diethyl phthalate
  • “Fragrance” (listed as an ingredients

 

Make-up Avoid:

  • Loose powders
  • Vitamin A (listed as: retinol, retinyl palmitate, retinyl acetate) in skin and lip products

Choose:

Safer make-up using Skin Deep.  Sun protection Be sun smart! Sunburns in children and teens increase your risk of the most deadly form of skin cancer–melanoma.  Avoid tanning beds. Tanning booths expose the skin to 15 times more UV sun. The use of tanning beds before age 30 can cause a 75 percent increase in melanoma.

 

Unsure of what you are bringing into your home and how it compares to some safer alternatives?  Download the SkinDeep App to your iPhone or Android and scan or type products you currently use and see how they rate and then click on the link that says look for safer alternatives.

You can always shop at MyToxicFreeClub.com for organic, ToxicFree, cruelty-free, vegan and amazingly safe products.  You can even save 30% instantly on every purchase by joining the rewards program (not even the stand-alone chains do that… they give you points towards a coupon).  And even get an extra 10% by referring your friends.

Beyond Natural Perla

Site goes live January 4th.

All these resources are free of charge and are available to your benefit.  I know that there is at least, one of these things your tween or the tween of someone you know who is struggling with one of these issues.

ps. if you are looking for an amazing line of natural, toxic-free, organic, vegan makeup made in the USA… email me.  I know just the one that is in soft launch right now and is flying off the virtual shelves.

Feel free to contact me anytime.

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If you like to remain blind to the truths around you, do not watch this…..

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Don’t click here, you really don’t want to watch this!

If you clicked on this and were appalled, don’t feel frozen, there is a solution. Coordinate with me about what to do, building relationships and helping people is what I love to do the most. Let ME…..help YOU!

Perla Middleton